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Agenda RBT

IATA Commercial Strategy Symposium 2009

Locatie: Athenaeum InterContinental, Athens, Greece

Perioada: 09 Decembrie 2009 - 11 Decembrie 2009

Website: www.iata.org/events/css-2009/index.htm

In addition to the perennial favourites on the Symposium`s agenda, including Revenue Management, Pricing, Marketing and Distribution, this year`s edition will also examine how IT can help to create and capture customer value and thus - maintain competitive advantage in today's challenging environment.

Plenary Session:

Macro-economic and regulatory environment impacting business models and market competition today (consolidation - benefits and barriers; alliances - role and relevance, etc.)
Re-aligning selling propositions with current market conditions and changing consumer behavioral patterns
Analysing the impact of consumer behaviour on commercial strategies today
Industry standards as drivers for strategic placing and competitive advantage

eMarketing, Distribution and IT Track:

Using customer knowledge and marketing intelligence to drive profitability and responding in real time to events occurring in the customer lifecycle
E-marketing: driving commercial success at the era of ``any-to-any`` communications
Online sales & customer communication channels: how to ensure that the online customer experience is relevant, personalised and properly supported? Is simple better?
Maximising existing ancillary revenue channels, without compromising the brand
Panorama of the IT capabilities supporting commercial strategies
Using the right data to fundamentally transform the customer experience
Innovative ways of reaching the ideal mix between classic GDSs and new platforms
Making the most of social media as distribution channel: the future OTA – is it better than a GDS?

Revenue Management & Pricing Track:

Adapting to the changing demand patterns in uncertain economic times: price sensitivity forecasting
Customer management & insight-based strategies for optimised revenue-generation potential
Pricing: to bundle or not to bundle – do you know what your customer really wants?
Achieving additional gains from Revenue Management through the use of additional, non-traditional sources of information/data
Incorporating ancillary revenue into forecast and optimisation models (i.e. profit optimization)
New generation customer-centric core passenger systems and their Impact on RM
Controlling booking classes and simplifying fares to remain agile in a volatile marketplace