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Agenda RBT


     

IATA Commercial Strategy Symposium 2009

IATA Commercial Strategy Symposium 2009
Locatie:    Athenaeum InterContinental, Athens, Greece
Perioada:  09 Decembrie 2009 - 11 Decembrie 2009

In addition to the perennial favourites on the Symposium`s agenda, including Revenue Management, Pricing, Marketing and Distribution, this year`s edition will also examine how IT can help to create and capture customer value and thus - maintain competitive advantage in today's challenging environment.


Plenary Session:

  • Macro-economic and regulatory environment impacting business models and market competition today (consolidation - benefits and barriers; alliances - role and relevance, etc.)
  • Re-aligning selling propositions with current market conditions and changing consumer behavioral patterns
  • Analysing the impact of consumer behaviour on commercial strategies today
  • Industry standards as drivers for strategic placing and competitive advantage 

eMarketing, Distribution and IT Track:

  • Using customer knowledge and marketing intelligence to drive profitability and responding in real time to events occurring in the customer lifecycle
  • E-marketing: driving commercial success at the era of ``any-to-any`` communications
  • Online sales & customer communication channels: how to ensure that the online customer experience is relevant, personalised and properly supported? Is simple better?
  • Maximising existing ancillary revenue channels, without compromising the brand
  • Panorama of the IT capabilities supporting commercial strategies
  • Using the right data to fundamentally transform the customer experience 
  • Innovative ways of reaching the ideal mix between classic GDSs and new platforms 
  • Making the most of social media as distribution channel: the future OTA – is it better than a GDS?

Revenue Management & Pricing Track:

  • Adapting to the changing demand patterns in uncertain economic times: price sensitivity forecasting
  • Customer management & insight-based strategies for optimised revenue-generation potential 
  • Pricing: to bundle or not to bundle – do you know what your customer really wants? 
  • Achieving additional gains from Revenue Management through the use of additional, non-traditional sources of information/data
  • Incorporating ancillary revenue into forecast and optimisation models (i.e. profit optimization) 
  • New generation customer-centric core passenger systems and their Impact on RM 
  • Controlling booking classes and simplifying fares to remain agile in a volatile marketplace


Evenimente in Decembrie 2009 Evenimente din transporturi si servicii conexe

Gulf Traffic

Locatie:    Dubai International Exhibition Centre, Dubai, Emiratele Arabe Unite
Perioada:  06 Decembrie 2009 - 08 Decembrie 2009

Cold Chain Distribution conference

Locatie:    Marriott Hotel Regents Park, 128 King Henry's Road , London, United Kingdom
Perioada:  02 Decembrie 2009 - 03 Decembrie 2009

AFRICAN PORTS & MARITIME CONFERENCE

Locatie:    International Convention Centre Durban, Durban, South Africa
Perioada:  10 Decembrie 2009 - 11 Decembrie 2009
 

The Libya Business & Investment Summit 2009

Locatie:    Corinthia Bab Africa Hotel, Tripoli, Libia
Perioada:  05 Octombrie 2009 - 06 Octombrie 2009

Designing Robust Structures

Locatie:    Austin Court Conference Centre, Birmingham, United Kingdom
Perioada:  02 Iunie 2009 - 02 Iunie 2009

Infrastructure Asset Management Exchange 2010

Locatie:    CCT Venues Canary Wharf, London, United Kingdom
Perioada:  23 Februarie 2010 - 25 Februarie 2010













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