COLUMNS - Forwarders acting as consultants

Prof. Radu Pencea writes about the possible roles a forwarder may play, the story making reference to transport architects acting as consultants for producers. Competitivness is determined not only by technical characteristics of a product but also by its selling price, which in turn is determined by transport, logistics and distribution costs. This is why an investor will ask not only for marketing assistance, but also guidance regarding transport as well. A consultant-forwarder may recommend how, when, by what means and on which routes are to be shipped either raw materials to a production facility or products to the place of sale.