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How the delivery companies survived the crisis

RBT editia nr. 74/Aprilie 2013 Articol adaugata la, 11 Aprilie 2013 ( )
Afisari: 245

The crisis made most Romanian delivery companies tackle financial difficulties. The client base has dropped drastically and the companies struggled to find solutions to get out of the slump.

A large part of the delivery companies managed to fair pretty well during this crisis period and now some actually prosper. Octavian Bădescu, managing director of the niche delivery company Sameday Courier, is not convinced that the term “crisis” defines best the current period: “More likely we speak of a natural “correction”. Before 2008 there was a money surplus in the open market, which came from excessive crediting, which obviously helped general consume – but now regressed. Then, there is another trend that came along with the period: aiming low costs, meaning that the consumer put a lot more pressure on the price, and all this overlapped with the fast technological progress which took place lately”. Octavian Bădescu states that this period is leading all over the world to a decrease in transportation volume  and on another hand to a increased “power” of the consumer (which would translate to pressure on quality and obtaining the product as fast as possible). “The competition on the open market is fierce so some companies succumbed and others survived. The market is in a maturing process, and the market share of the big companies has increased” declared Octavian Bădescu.
Sameday Courier continued it’s ascending evolution due to a correct positioning on the market (the same day niche), as well as a increase in technology and human quality. More than that, Octavian Bădescu is a externalization fan, with a focus on variable costs, fact which proved to be positive. “We are a small to medium company and along our own resources we also subcontract a lot, in the car rental business for example”, explains the courier specialist. Sameday Courier reached in 2011 a turnover of 1,35 million euro which demonstrates that a company can be profitable even in times such as these if it knows how to differentiate itself from the competition. Sameday Courier’s services are contracted by those that need fast deliveries nationally and internationally as well, and also by those that need personalized services. For example, if you need to send and receive a signed contract or if you need to send blood samples (which implies special cargo conditions) you can go to Sameday Courier. Octavian Bădescu came up with another example: “a Bulgarian factory production line has stopped because one part is malfunctioning and it cannot be found on any supplier stock. If the line is stopped for several days, money are being lost. So they call us. Our partner in Belgium buys the part, comes with it by plane and passes it over to my courier that is waiting for him at the airport. The courier then immediately gets on his way and delivers the part in Bulgaria. That happens in nine hours”. These kind of runs are rare and expensive, but hold financial meaning to their customers, says specialist Octavian Bădescu. “This is our business. We also do general deliveries, but this is our market positioning, our individual difference”.

Articole RBT - English review - Nr. 74/Aprilie 2013
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•  CFR introduced the fast message delivery service
•  How the delivery companies survived the crisis
•  The Most Beautiful Truck Chopper Festival, in Romania
•  The highway target for 2013