Scania R-Series: star in Romania, possible superstar in the ITOY competition

Scania launched last month the new R-Series on the Romanian market, touring six cities – Bucharest, Arad, Cluj, Bacau and Constanta.

The Romanian branch of the Scandinavian manufacturer used the occasion to open a new office in Cluj and a new dealership in Constanta.

Scania tried not to organise a dull launch, so it came with attractive ideas such as a competition called Knock the King, in whi