While one finds it difficult to name a renowned Romanian express company, amongst forwarders and hauliers there are some widely known brands. For instance, Romtrans is one of the most commonly known Romanian brands, providing services along all Romanian localities, by all means of transports, and Navrom Galati remains the most important ship operator in the central and Eastern European areas and the fleet modernization provides the premises for the company to keep its current position.
Great producers and traders tend to entrust transport services to some entrepreneur-forwarders, which have the capacity to carry out all the additional operations needed for the freight delivery on the way from the producer or from the trader to the final customer. And there are very few Romanian companies which are able to convey such integrated services. Even more, even if there are some companies which meet the condition, they cannot fully exploit their potential because great producers and traders externalize their services to renowned brands.
To conclude, the companies which offer services in the forwarding, transport, logistics and distribution areas also need a powerful image, apart from the financial force and high quality services. And without a constant image promotion, one cannot create a renowned brand.
